Actionable Insight KPI Performance Dashboard

Do you require a plan to increase leads or sales online?

This Actionable Insight product addresses the business issue of being new to role or having no online plan in place. We work with you to write a digital strategy / plan using our UK Trade & Investment endorsed methodology. Because showing works better than telling. Download our plan template for free below.

Operate Efficiently

The Process

How we work with you to identify the right KPIs, select a dashboard tool, connect data sources, design the dashboard, and continually refine it to improve results.

Potential results:

Improved visibility: A KPI performance dashboard provides an easy-to-read and interactive overview of the critical metrics that ecommerce businesses need to monitor. This increased visibility can help stakeholders make informed decisions.
Enhanced decision-making: A KPI performance dashboard provides insights that can inform business decisions, such as optimizing marketing campaigns, improving website performance, and adjusting pricing strategies.
Increased efficiency: A KPI performance dashboard provides real-time data that can help businesses respond quickly to changes and optimize their operations.
Boosted revenue: A KPI performance dashboard can help identify opportunities to increase revenue, such as optimizing pricing strategies, improving customer acquisition, and increasing sales conversions.

Step 1 - Identify the critical metrics

The first step in creating a KPI performance dashboard is to identify the key performance indicators (KPIs) that are most relevant to the ecommerce business’s goals and objectives. These may include conversion rates, average order value, customer acquisition cost, website traffic, and revenue growth, among others.

Step 2 - Choose a dashboard tool

The next step is to choose a dashboard tool that can connect to various data sources and present the KPIs in an easy-to-read and interactive format. Examples of dashboard tools include Tableau, Google Data Studio, and Microsoft Power BI.

Step 3 - Connect data sources

After selecting a dashboard tool, the next step is to connect data sources that provide the necessary data for the KPIs. Common data sources for ecommerce include Google Analytics, Facebook Ads, Shopify, and other ecommerce platforms. Data should be collected and stored in a data warehouse or a cloud-based storage service.

Step 4 - Design the dashboard

Once data sources are connected, the dashboard can be designed. The dashboard should be designed to provide an easy-to-read and interactive overview of the KPIs. The design should be simple, using charts, graphs, and tables to present the data. The dashboard should be easily navigable, and users should be able to drill down to view detailed information.

Step 5 - Test and refine

After designing the dashboard, it’s essential to test it thoroughly to ensure that the data is accurate, and the visualizations are working correctly. Any issues or errors should be addressed promptly. The dashboard should be continually refined to ensure it remains relevant and useful.

Outcomes

So, what Actionable Insight do you get?

Your plan

A Clear articulation of business objectives and market opportunity.
A focused go-to market plan to present your proof of concept internally.
A data-driven online business plan built upon market and competitor data to ensure you win online.
An Online Business Plan or an Online Export Business Plan.

Your customers

An in depth understanding and segmentation of your customers / database into individual segments (persona’s) using data and tools such as Experian Segmentation Portal.
Knowledge of which tactics and mechanics you should employ to drive your persona’s through the buyer readiness stages.
We can run an advanced User Journey project in addition to the plan, to identify touch points, questions asked by your persona’s and actions required by you.

Your brand

Brand gives and gets that offer a real point of difference over competitors.
The ability to map out your stories into an effective, engaging content and conversation plan. This ensure you can balance paid media distribution against the creation of interesting stories, shared organically

New angles of thinking

The right level of knowledge of the platforms and tools to ensure you reach your online growth objectives
The ability to create your own measurement and evaluation dashboard of key metrics.
A partner to think alongside you. A partner that is a Google Partner & a trusted advisor to the UK Trade and investment, with 87 successful and satisfied Export planning clients.

Testimonials

Roger helped us enormously in developing our digital strategy, from recognising the time, tools and tactics we would need, through to shaping this into a clear plan with actionable steps. In particular, he was great at demystifying the technology and the process – which was incredibly empowering! – and he was both inspiring and insightful about online customer behaviours and brand awareness. His approach was absolutely full-on, and strategic but packed with detail and helpful, relevant examples.

Kate Barker
Marketing Manager, Eat Sleep Doodle

Roger worked with creating a new website built for multiple platforms, including both desktop and mobile. He also provided advice regarding social media, in particular the way in which the institution monitored digital activity. The University was shortlisted for “Best Website” in the 2012 HEIST Awards, the main awards programme for marketing in the sector.

Paul O’Prey
Vice Chancellor , University of Roehampton

Working with Roger on a project to help us build awareness of our programme in the Middle East he first inspired us and made us think more ambitiously about what we could achieve, but then he also worked with us to put the building blocks in place to make it happen

Linda Roberts
Senior Business Manager, London College of Fashion

Consultation

Get in touch now for a free needs analysis with Roger, a trusted advisor to UK Trade & Investment.

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Free Planning Document

Fill in your details and free of charge, you will be redirected to a page on our website where you can view or download our UK Trade & Investment endorsed workbook, with the questions a business needs to ask to write their plan & the Actionable Insight recommend digital tools.

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